Table Of Content
The last one on our About page examples is an excellent example of a simple design’s effectiveness. The Shopify About Us page is mostly white background with some images used to emphasize their points or keep the reader’s attention. The first section is in a subtle lime green box to draw attention to the introduction. From design to how they deliver information, Nike’s website can capture its identity, engage with its audience and be easy to navigate. The About Us page on Nike’s website starts with a bold title motivating and captivating for athletes, which is their target audience. From this alone, you know who Nike are talking to, what they offer and their purpose.
About Us and About Me Page Examples to Inspire Your Site
The engaging headline with which the page begins that is “I'm here to ensure organizations know how to make space for everyone” makes the page more rocking. It emphasizes the people to stay on the page and read further. Also, the personalized images added to the About Us page also adds value to the page. The main image constantly transitions between several large, vibrant images that grasp your attention without being too distracting. As you scroll, it lists a few basic facts about the company and some impressive real-time stats showcasing their community's popularity. The organization has also done a fabulous job of establishing trust by including elements of social proof (i.e., media, client testimonials, partner logos, etc.).
Create a narrative around your story.
An About page is the perfect place to talk about where you started, how you’ve grown, and the ideals that have helped your organization mature. There’s no shame in admitting how your business strategy — or even your way of thinking — has evolved since you began. In fact, talking about your pivots makes your story more layered and intriguing. I’ve condensed all my learnings from this exercise into a 7-step guide for building an excellent About page.
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Come up with creative ways to present your information using visuals. Make your page stand out with fun team photos, illustrations, and graphic design. There are many elements that we could point to on GONG’s About page which represent just how creative their page design is. We love their subtle tactic of using a bright color for specific snippets within text paragraphs whose main color is black. We love how they highlight their features as you scroll down the page.
Reformation’s mission is to bring sustainable fashion to everyone. Get help with building your online presence with our newsletter, where we send news, advice, and recommendations directly to your inbox. A free online prototyping tool that can create wireframes or highly interactive prototypes in just minutes. Thankfully, there are no such limits when it comes to your About Us page.
Best Pricing Page Examples To Inspire Your Own Design
There’s no one-fits-all structure for About pages because they’re personal to you and your company. However, I’ve curated seven best practices after reviewing some of the best About pages. Get inspired by these awesome 'About Us' page examples and learn how to make yours great, too.
Etsy uses the concept of white space and minimalist design in a phenomenal way. All they needed to add to their vast white space with large black font is the colorful GIF illustrations that set a friendly casual tone for visitors. Atlassian’s About page, or as they call it, their “Company” page, is built around telling the story of their brand values. They have a way of fusing the principles of their brand values with the product’s concrete added value into a single sentence. We attribute this to the design of each room clearly sync together in their design schemes, but it’s also the selection of photos they use for their images.
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Instead of a wall of text, this About Me page is neatly divided into separate sections. The text at the top of the page allows you to describe your mission and background. Plus, this template is powered by Elementor, a page builder that makes customization easy.
What should an About Us or About Me page include?
For instance, the impact report is a one-pager that proves its support for over 20,000 animals in Massachusetts alone. At the end of the page, leadership photos featuring pets are a nice touch to reinforce ARL’s commitment to helping animals. Following a breakdown of its products, Adobe shares case studies of household names like Coca-Cola and BMW before succinctly presenting its purpose and values.
Top Web Design Trends 2023 - Designmodo
Top Web Design Trends 2023.
Posted: Tue, 20 Dec 2022 08:00:00 GMT [source]
Consider giving a shoutout to your most successful clients and linking to a case study. And your About page gives them a glimpse of what it’s like working at your company. Moment is to make it personal — share the exact story of what you struggled with. Here’s an awesome example by Chutnefy where the founders wrote a personalized letter to share where it all began. I looked at dozens of About pages to understand exactly what goes into creating a beautiful yet functional page introducing you/your company. An About page is the perfect place to learn the ins and outs of a brand.
When it comes to your website pages, you should start with preparing everything you’ll need in the process. You can also add your contact information, location, the team behind your company, and any other important information. So, instead of telling them how good you are in what you do, simply show them successful cases using testimonials from your clients, case studies, reviews, etc. Don’t add unnecessary information in long paragraphs that your audience won’t ever read.
The Crabby Shack is an MWBE-certified, black-owned, and women-owned restaurant home of the lobster roll and other mouthwatering dishes. One of the top Contact Us pages, The Crabby Shack, is visually appealing, displaying several eye-catching design elements. Welcoming visitors to the contact page is a delicious image of one of the brands' food, stealing the attention on the page.
